Wednesday, 17 October 2012


Brad Pitt's Chanel No.5 advert shows images of an Angelina-esque brunette and a golden girl just like Jen... as he waffles about love and fate.................

He may well complain about media outlets refusing to let go of the non-existent love triangle between himself, his ex-wife and his fiancee... but Brad Pitt doesn't help himself. 
Especially, when he's promoting something. 
Wistful: Is Brad Pitt meditating on his love life with Jennifer and Angelina in this Chanel No.5 advert?
Wistful: Is Brad Pitt meditating on his love life with Jennifer and Angelina in this Chanel No.5 advert? 
Just last year Brad put his foot in by seemingly calling his relationship with Jennifer Aniston 'boring' while promoting his brilliant film, Moneyball; despite having split from the Friends actress five years ago. 
The 48-year-old apologised of course, but both the comment and the correction earned him and the film enough coverage to fill one of the baseball stadiums it featured. 
Now, in his ridiculously cheesy Chanel No.5 advert, we have an unusually po-faced and cheesy Pitt meditating (if you're being kind, he's waffling really) on love and fate over a sequence of artful shots of a vampy brunette and a beach loving blonde beauty. 
No coincidence? The advert features a gothic, vampy brunette and a beach blonde beauty No coincidence? The advert features a gothic, vampy brunette and a beach blonde beauty
No coincidence? The advert features a gothic, vampy brunette and a beach blonde beauty 
It's a non too subtle evocation of the two women that Brad has most famously loved. 
The brunette is first seen in a long black gown, the sort that his partner Angelina Jolie, 37, favours, with fierce dark lipstick, while the blonde has tousled beach hair and is pictured barefoot and in a lighter gown, clearly evoking 43-year-old Aniston's style. 
Coincidence, it most likely isn't in a £4m campaign that will be seeking to draw as much of Brad's legend to the fore to persuade women to buy the iconic, but dated fragrance. 
Familiar: The brunette's dramatic style is evocative of Angelina's
Familiar: The brunette's dramatic style is evocative of Angelina's 
Midas touch: Gold dress and smooth straw blonde hair... we've seen this somewhere before
Midas touch: Gold dress and smooth straw blonde hair... we've seen this somewhere before 
Individual style: Both Angelina and Jennifer have maintained the same specific look, vampy and exotic meets Valley girl shine Individual style: Both Angelina and Jennifer have maintained the same specific look, vampy and exotic meets Valley girl shine
Individual style: Both Angelina and Jennifer have maintained the same specific look, vampy and exotic meets Valley girl shine 
He's the first male face, and Chanel can only be hoping that his sex appeal will make young women wear the scent so inextricably linked to Marilyn Monroe; it was all she wore in bed.
Over the imagines, Brad issues a dramatic and meaningless monologue that begins: 'It's not a journey, every journey ends... but we go on.' 
'The world turns and we turn with it, and plans disappear, dreams take over... but  wherever I go, there you are, my luck, my fate, my fortune.'
For the first time in its 91 year history, the perfume is being endorsed by a male celebrity.
Up close and personal: Brad Pitt speaks seductively to the camera in Chanel No.5 commercial
Up close and personal: Brad speaks seductively to the camera in Chanel No.5 commercial 
Brad said in a statement, rather self-indulgently: 'What’s important to remember about Chanel N°5 is how revolutionary this fragrance is. When it was introduced, it broke all the rules by discarding meaningless ornamentation for an honest and open aesthetic, and a scent which embodies liberation from trend, creating a fragrance which remains as modern today as it was during its inception. Chanel N°5 has always been the most iconic women’s fragrance.
'The beauty of its success for all these years is both elegantly simple and complex at the same time. That’s what I see being the appeal of this campaign ; it goes beyond the abstract of emotion or beauty to evoke what is timeless, a woman’s spirit,' he continued. 
Those piecing eyes: Brad looks into the camera as he walks ever closer
Those piecing eyes: Brad looks into the camera as he walks ever closer 
Lucky Angelina: Brad finishes by addressing his one inescapable true love
Lucky Angelina: Brad finishes by addressing his one inescapable true love 
Director Joe Wright - whose previous works include two Keira Knightley movies Atonement and Anna Karenina - shot the full commercial, which premieres in full on 15 October.
Wright was also behind the recent cinematic Coco Mademoiselle commercial featuring Knightley haring around Paris on a motorbike.
In one sneak preview black-and-white photographs for the new campaign, artist Sam Taylor-Wood has captured the actor and director in a contemplative, mid-shoot mood.
Director's cut: Brad Pitt, left, and Chanel No.5 advert director Joe Wright, right, during shooting of the commercial
Director's cut: Brad Pitt, left, and Chanel No.5 advert director Joe Wright, right, during shooting of the commercial
It was revealed back in May that Hollywood star was going to front Chanel's new campaign, and Andrea d'Avack, a spokesman for Chanel, said: 'To keep a legend fresh, you always have to change its point of view. It is the first time we've had a man speaking about a women's fragrance.
'We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.'
The actor follows in the footsteps of actresses including Monroe, Nicole Kidman, Audrey Tautou and Catherine Deneuve.
Poster girl: A Chanel No.5 billboard advert
A woman's work: Nicole Kidman became the face of the Chanel No.5 campaign in 2003
Let's hear it for the girls: Nicole Kidman became the face of Chanel in 2003, left, and a billboard poster for the scent, right


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